Dazed Digital


Ana Alcazar

July 30, 2012

The Munich based fashion label combines street couture and avant garde fashion

  • Text by Christine Bierhals

Ana Alcazar came up in the mid-90s in Germany’s positive spirit of optimism. It was a time of a permanent state of flux, of excessive partying and of the generation X. "People were curious and that’s what made this time so fascinating - people’s styling was extremely individual," explain designers Jutta and Beate Ilzhöfer. And today Ana Alcazar is all about individualism.

Asked about future plans, the two sisters are excited to respond. "We want to enhance the individualism and the candidness as well as a certain valuation of quality and exclusive fashion. We just do what we really want to do! Our collection is visceral, because business thinking kills the instinct." And their female intuition proves them right - Ana Alcazar’s city collection signifies individual design, extraordinary fabrics and an innovative combination of materials.

The made-in-Germany collection combines street couture and avant garde fashion. The secret of it relies on the variety of fabrics. "It’s all about the material and the drapery," Beate Ilzhöfer explains. The feminine silhouette and the fascinating couture are typical for their creations.

The two sisters gained experience in the fashion industry while being catwalk models in the early 80s in Paris and Milan. With the money they put aside they financed their first shop in Munich and in 1985 founded the label Tricia Jones which was soon distributed in Austria, Switzerland, Belgium, the Netherlands and in Moscow. "We wanted to create a brand that’s zeitgeisty, something that sets itself apart of the mass market in fashion industry in a unique and distinctive way," Beate and Jutta Ilzhöfer announce.

The self-conscious woman also plays the lead in Ana Alcazar’s new autumn/winter 2012/13 campaign. All on her own she witnesses individuality and style in the metropolis sourrounded by wild wolfes. The new collection heralds a new dawn. The fusion of polar opposites spawns a call for freedom. The new collection uncovers self-assured tones such as petrol blue, bordeaux red and mustard and embraces contradictions. A-jour classics with oversized designs to the knee, but delicate V-lines on the collar are worn with faux fur and imitation leather contrasted by asymmetric cuts with fringes and box jackets. 

Ana Alcazar travelled to NYC to realise their new campaign with fashion photographer Sacha Tassilo Höchstetter that I styled and Satellite Voices provides one of the first previews on the new collection.

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