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Backstage at Renaissance Fashion
July 19, 2011
Last Saturday, Munich was showplace for contemporary Ethiopian fashion curated by renowned fashion designer Markus Lupfer
- Text by Christine Bierhals
The big Muffathall in the center of Munich was full last Saturday. Not only fashionistas and guests of the the Goethe institute, that is celebrating its 60th anniversary this year, but there was an African spirit atomised in the atmosphere.
Model Luca Gadjus opened the fashion show and surprised together with her famous model collegues – masterful casted by Julia Lange of German Vogue – whilst presenting five contemporary African collections. The Ethiopian designers Adila Ismail, Mahlet Afework, Osman Mohammed, Sewasew Hailu and Yamerote Mengistu manifested their talent and international competitiveness. They showed very different, colourful and more puristic and geometric, but all in all contemporary fashion made in Ethopia.
The renowned fashion designer Markus Lupfer who grew up near Munich and is now based in London, curated and supported the project with heart and soul. On site in Africa he developed these collections, specially made for this Renaissance Fashion Show.
Munich was a platform to present their work to the world. Asos will go on and sell selected pieces in their Green Room, a special platform that offers labels with an ecological and social ethos alongside the Asos Africa collection.
Editorial "Backstage" photography by Heiko Dreher for Satellite Voices
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