From film to fashion, sport and photography, the German talent reveals the inspiration behind his spreads
November 8, 2011
The Munich based creative bureau develops new ideas mashing visual communication with interior design
- Text by Christine Bierhals
In the Westend area of Munich you can find a very special cafe. If you enter the Neue Kubitscheck (the New Kubitscheck, pics 1 - 4) it feels like Alice’s Wonderland but the "Fuck the Backmischung" sign tears you from this fairy world. It is the paragon of the absolute standard of quality of passionate owner Armin Stegbauer - punk in spirit and ex-Greenpeace activist. It is also the base for the cafe’s corporate design. This and also the unique interior design created by Designliga.
The Munich creative bureau managed to visualise the personality of the owner. "Show Me Which Music You Are Listening To And I Tell You Who You Are". Another important influence was the area Westend itsself. The former working-class quarter is stamped today by various social milieus. The cafe was originally a men’s club located where they sat together on old carpets to drink black tea, play chess and backgammon. Designliga played with tradition and its persiflage: the creatives left a Persian carpet in the room and a chessboard included in one of the new tables.
Founded in 2001 by product designer Saša Stanojčić and the communication designer Andreas Döhring, the studio has grown into a 10-headed creative collective consisting of skilled designers, consultants and interior architects.
Known clients of Designliga are national and international companies like adidas (pic 5), the fashion label Blake Hamster (pics 9,10), the Bayerische Rundfunk (pics 6 - 8) and the former cultural platform and and cult nightclub, Die Registratur (pic 11,12) ideas that have evolved into Der Kongress today.
One of the Designliga's current projects is their own new office (pic 13, 14). The collective is transforming an old hall from the Munich public utility company into their new work space. The big basement will be converted into a silk-screen printing and modelmaking workshop. Behind the hall in the 220qm² garden, the creatives will integrate their kitchen and together with the 550qm² hall, their new studios will offer enough space for more new ideas and visual scope.
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