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Moscow

The Aglec Ideology of Gosha Rubchinskiy

March 24, 2011

The polymath prophet and prince of Moscow's youth culture

  • Text by Ann Volkova

Inspired by the romantic notions of Russian youth and the huge cultural shift after the dissolution of the USSR in 1991, Gosha Rubchinskiy’s work as a fashion designer, photographer and filmmaker defines the Moscow street and skateboard culture that he grew up around. The 26-year-old’s label Aglec is a celebrated axis of young Muscovites, where music (from death metal to hip hop) and sportswear collide, Rubchinskiy’s mob favouring optimism to anarchy, influenced by the vast Russian suburbs as much as inner city life. Creating his first collection in 2008, the artist’s documentary photography and fanzines have been exhibited in London, Berlin and Moscow.

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