Dazed Digital

Moscow / Русский

Anton Sazonov Meets Follow Me

February 3, 2012

The OpenSpace.ru curator, writer and guest columnist talks to the founders of Follow Me radio

  • Text by Kemal Tarba

Guest feature by Anton Sazonov, writer, columnist and curator of student short film festival "Koroche" at OpenSpace.ru. 

Online-radio Follow Me (FM) was created by two people: Michael Rezvan and Tatyana Andrianova. They began broadcasting when they were students and succesfully promoted the format of the campus radio at the Department of Journalism of Moscow State University. FM first started as a part of LookAtMe.ru but in the end of last year it became an independent project. Now FM is being broadcasted offline, as well as in Gorky Park. The founders of the project talked to Anton Sazonov about how it was launched and what followed.

Anton Sazonov: Was it your idea to make an internet radio? How did it start?
Follow Me: We started Internet broadcasting at the Moscow State University where we were developing the format of the campus radio which is well-known in the USA. It was mainly an educational project, targeting the liberal arts students. Music is an essential part of youth culture. We had hosts like Andrey Panin, Asya Gorbacheva, Denis Boyarinov and many others. After some time the guys from LookAtMe.ru proposed to us to make a radiostation on their web site. We agreed on the concept of the music broadcasting and launched a blog named "Follow Me" in December 2009. In the June 2010 we started broadcasting 24/7 and finally in November 2011 the project became fully independent.

Anton Sazonov: How many people are working on it?
Follow Me: Generally, all the editorial and project management is made by the two of us. We have technicians and two guest music editors — Dima Vesnin and Eugene Khrolenko. The editor of FURFUR Yuri Katowskey helps us with the hip hop stream.

Anton Sazonov: How do you sort the music for broadcasting?
Follow Me: At this moment we have four streams and specific rules for each of them. Every week we listen to about 500 tracks but only 10 of them get to be on air. Genres that we work with are indie pop music, electronics and hip hop. We have three criterias of selection: novelty, objectiveness or the potential success of the composition and compliance.

Anton Sazonov: Are you planning any changes in the future?
Follow Me: The plan now is to develop our new radio streams that were launched end of November. We are going to have podcasts about history of such labels like Warp and Ninja Tune. The hip hop stream should expect some segmentation. As for the "Follow Me: Russian", we are preparing a massive project of the national music development.

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