Dazed Digital


In Pictures: Peter Richweisz

May 5, 2011

The conceptual photographer behind the independent fashion magazine Desert Fish

  • Text by Simone Sebastian

When Peter Richweisz moved to Dubai in 2004, he couldn't have known he would soon be at the forefront of a fashion revolution in the city. But that's exactly what happened when the photographer launched the concept publication Desert Fish. In a city where fashion photography was previously limited to smiling commercial shoots, Desert Fish pushed a harder, more conceptual aesthetic. Magazine features included collaborations with regionally based artists, designers and writers, and the editorials generally featured character faces, instead of the run-of-the-mill stick thin model.

With six issues under its belt, the magazine is now gearing up for its seventh. Richweisz, meanwhile, continues to work on regional fashion projects, and like all smart residents will be leaving Dubai during the hottest period of the summer. He's looking forward to "working on an art project in Europe during August". We hope he sends us pictures.

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