Dazed Digital

Dubai / العربية

United Designers: Meher & Riddhima

October 5, 2011

Satellite Voices introduces you to 15 new independent fashion names to know from the region

  • Text by Kate Hazell

Best friends since childhood, Meher Mirchandani and Riddhima Whabi use global influences to create an East meets West fusion in their Dubai atelier. One half of the label Meher & Riddhima talks to Satelitte Voices.

Satellite Voicse: What does being involved in United Designers mean to you?
Meher Mirchandani: United Designers has a unique concept focused on the Middle East and is the first of its kind in the region. The motive is to promote local talent, which is a great idea as a lot of other countries have substantial support systems in place to support the growth of its fashion industry. Being one of the first labels to originate from Dubai, we're extremely happy to be a part of this project.

SV: How would you describe your work?
Meher Mirchandani: Our design philosophy has been to combine Western with Eastern influences. We create luxury ready to wear collections for the contemporary woman to make her feel glamorous and compliment her femininity. Colours and detailing play an integral part in each design, as it portrays the inspiration behind the collection and each collection is inspired by historical events or important characters in history that have a left a meaningful mark on the world. For instance, artists or women of substance. 

SV: What do you think of local talent in Dubai’s fashion industry?
Meher Mirchandani: It’s a fast growing industry with a bright future.
 
SV: What does Dubai mean to you?
Meher Mirchandani: Dubai is a cosmopolitan city with a great variety of people. It is rich in culture and heritage and has high standards. It’s an example of the perfect blend between the east and the west which is visible in its architecture. It’s very modern yet cultural. Dubai means home to us.

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