Dazed Digital


United Designers: Shrekahnth

September 30, 2011

Satellite Voices introduces you to 15 new independent fashion names to know from the region

  • Text by Kate Hazell

The Indian designer Shrekahnth this the latest name to join Dubai's United Designers with his ready-to-wear line.

Satellite Voices: What does being involved in United Designers mean to you?
Shrekahnth : United Designers is involving local designers in a unique way enabling them to own a piece of retail branding space. Usually, it would take a large number of seasons for emerging designers to get their own space and branding in bigger department stores or malls, but United Designers has created this opportunity with this unique platform.

SV: How would you describe your work?
Shrekahnth : Architecture, art, religion and technology all inspire me. I try to find rare details from these influences and transform them in modern prints. My experiments with digital art make my work very futuristic, powerful and unique with soft geometry of structure and bias cut drapes. I design for the modern woman who likes to experiment to make her individuality standout.

SV: What do you think of local talent in Dubai’s fashion industry?
Shrekahnth : There are lots of new designers coming out every season. The fashion industry here is young and experimental, who knows, we could have many global brands been established here in the future with the kind of talent we see flourishing every season.

SV: What does Dubai mean to you?
Shrekahnth : Dubai means change. It is the experimental epicenter of Middle Eastern fashion. It not only gives a great opportunity within the fashion industry, but is also a source of inspiration through the architecture, art world and also from the cultural diversity.

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