Louise Gray (London, UK)


 
photography by Ben Lennox, styling by Kim Howells

25-year-old Scot Louise Gray made her London Fashion Week debut at Fashion East in September 2007. Gray's collection comprises a selection of slip dresses available in a playful array of primary colours, festooned with trimmings, textures, tassels and bobbles. Stripes, chains, chain mail, plastic telephone coils, metal fastenings and hooks cover long, short and layered dresses, with a sophisticated use of silk chiffon that makes a quirky contrast to the fun, young collection. Her designs make a statement but are not difficult to wear, walking the line between elegance and practicality. The young designer forages everywhere for inspiration, constantly mixing up colours and textures, and using the bits and bobs that are often associated with making clothes but rarely seen – her silhouettes are Romanesque, almost tribal, and decked in the tools of her trade.

"I think my designs are personal to how I feel about dressing," says Gray. "I try to put things in them that I think are fun, and things that I'm wearing at the time. Pulling lots of elements together to create a look." Having worked with Peter Jensen's team and done embroidery work for Lanvin, the new designer is already a master of her craft. "I am really enjoying planning the next season," enthuses Gray. "I want a whole new feel, as the Fashion East show was a sort of continuation of my graduate collection."

Why womenswear?
 
I don't dream about boys' clothes.
 
 
How would you describe your style?
 
A mix of contrast, colour and scale, with placement embroidery, and I think a lot about movement.
 
 
Where are you based?
 
Hackney, London
 
 
What inspires you?
 
The Russes Ballet.
 
 
Were you interested in fashion when you were growing up?
 
Yes, as long as I remember.
 
 
 
What was your favourite outfit from your youth?
 
Black shorts jumpsuit, with luminous puff print of skaters, matched with side pony tail and LA gears with loads of woven laces.
 
 
How does it feel having your own label?
 
Pretty scary, but fun.
 
 
What is your dream job?
 
This one is cool to be honest; I'd love to try consultancy or collaborations.
 
 
Who are your favourite designers?
 
Coco Chanel, Mary Quant, Esla Schaparelli.
 
 
Who do you imagine wearing your clothes?
 
I think Lou Dillon looks good.
 
 
Can we buy your collection anywhere?
 
A selection of my S/S08 collection will be available at Liberty in London from the end of January.
 
 
What are your plans for the future?
 
To continue designing and making. I'd love to sell in Japan, or Paris, or New York, or all three.
 
 


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