The Science of Style is a new ideas competition open to the Dazed & Confused community. Submit your own idea for a public art installation inspired by Uniqlo’s creative and technical approaches to fashion and design, deeply rooted in its Japanese origin.

The winning submission will see their vision realised into an in-store installation created by acclaimed set designer David White. This will be exhibited at the Uniqlo Regent Street store in London, winter 2011. The winner will also receive a prize of £250 to spend in-store at Uniqlo. Submissions close October 17, 2011.

Uniqlo is the elements of style.
Uniqlo is a toolbox for living.
Uniqlo is clothes that suit your values.
Uniqlo is how the future dresses.
Uniqlo is beauty in hyperpracticality.
Uniqlo is clothing in the absolute.
Uniqlo made for all