Dazed teamed up with Levi's for a special competition that will saw the winner receive the chance to create a window display for the Levi's Carnaby Street store.

In 2008, huge, stunning denim butterflies were spotted all over London suspended above the streets of Soho and framed under the bridges of Old Street. The head-turning creatures sprang up throughout the autumn and even re-emerged on the hoarding of Levi's new Carnaby Street store while it was still under construction. And who was responsible for these giant, colourfully dramatic insects? None other than the peerless Jay Jay Burridge.

Last spring, Levi's and Burridge decided to team up with Dazed to produce a second wave of dynamic London-based art installations for the ongoing 501 jeans Live Unbuttoned campaign. This time around, the groundbreaking artist created spectacular, standalone, eight foot-high denim waves, inspired by traditional Japanese woodblock art.

Burridge studied sculpture at Central Saint Martins, where his name quickly became synonymous with eye-catching, large-scale, toy-like sculptures. At his degree show, he was spotted by the BBC, who plucked him out as the logical successor to the legend that is Tony Hart. In 2004, however, Burridge shied away from the spotlight and founded his design company Laughing Boy, and the bespoke cap company Lucky Seven (preferred hat of choice of Madonna, David LaChapelle and the hefty, unhinged drummer of Gorillaz). Watch out for Burridges new 501 jeans inspired artworks in secret spots throughout Soho, Camden and Shoreditch from February 22.