When Rankin shot the new Nike campaign with 16 of the world's most prestigious athletes, Dazed was also inspired to speak to some of our favourite musicians, athletes and writers, and ask them - just what does victory mean to you?

We spoke to athletes including the likes of Didier Drogba, the Chelsea hero who scored Côte d’Ivoire’s first ever world cup goal, Adriano, the fun-loving, sharp-shooting Brazilian striker and Rafael Nadal, the strong-handed Spanish tennis player ranked world no.1. Whilst Kinga Burza, award-winning music video director. for The Teenagers and Katy Perry spoke to us alongside Richard Milward, the 24-year-old, author of the critically acclaimed novel Apples, Sarah Lockhart, reigning garage and dubstep queen, founder of Rinse FM, FWD and record label Tempa.

Also Yannis Philippakis, frontman of math-rock glitterati, Foals and Thom Murphy, the groundbreaking fashion stylist and art director were part of the project, alongside out quotes from ethereal indie popstress Bat For Lashes to avant-garde designer Jean-Charles de Castelbajac and filmmaker Simon Owens.