Janina Pedan

Set Designer

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Janina Pedan Dazed 100
Photography Retts Wood, courtesy of Janina Pedan

By amplifying the surreal in the mundane, Janina Pedan’s set designs have brought her to the attention of some of the most innovative names around. From her flower-filled chopped cars installation at Simone Rocha’s flagship store to her eerie contributions to SHOWstudio’s Halloween special featuring Ruth Bell and Binx Walton, the Ukrainian-born designer is in demand across the board. 

Fellow Dazed 100-ers Claire Barrow and Grace Wales Bonner are among the arsenal of creatives she has sculpted for, while her editorial credits span sci-fi spreads in AnOther, Tarmac-covered backdrops for Dazed, and a super high-gloss still life for Vanity Fair – not bad for someone who picked up the basics of her trade from YouTube tutorials. 

For Pedan, who credits photographer Ben Toms’ belief in her talent with giving her a leg-up into the industry, collaboration and authenticity are more important than scaling the hierarchy of fashion. “When I do my more commercial shoots and I realise how the rest of the industry works, I’ve been shocked,” she recently told AnOther. “I suppose I’ve been in quite a protective bubble made up of people who are really nice – interesting, normal people who don’t have anything to prove.”

Text Tom Rasmussen