The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...

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“I didn’t want to work in a cubicle. I wanted to work in something that excited me every day,” says make-up artist Yadim. For this issue, he transformed Kendall Jenner into both a retro-future space vixen and a doe-eyed 60s androgyne. “Everyone knows her from the pop stratosphere, but I wanted to transform her into something that we haven’t seen before.” With his visionary talent marked by a bold use of colour, inventiveness and ability to create looks that are beautiful in unexpected ways, he is fashion’s most beloved beauty renegade, working for Dior, Kenzo and Balmain. As he puts it: “I love it when beauty goes slightly wrong, when there’s a little bit of a dark side to it.”

What was your defining pop culture moment of 2014?

Yadim: Kim and Kanye on the American Vogue cover. Like it or not, we talked about it. 

How would you sum up what you do in a sentence?

Yadim: I paint faces, sometimes bodies and when I’m really lucky, get to collaborate on making great images. 

What’s your favourite song and movie of 2014?

Yadim: Favourite song: “Stay With Me” by Sam Smith. Favourite movie: Under the Skin.

How do you think style and pop culture will change in 2015?

Yadim: I think it will continue this movement towards all things digital. Everything will be faster, instant and over before it’s even started. 

In 15 words, sum up what we can expect from you in 2015.

Yadim: Work, Editorial, Advertising, Maybelline, Dazed, Glamour, Grunge, Travel, Stress, Exhaustion, Sleep, Unwind, Family, Holiday, Return 

Who’s an unsung cultural hero that you discovered this year?

Yadim: Nancy Cunard.

What’s the most surprising thing we’d find out if we looked at your phone?

Yadim: Next question (LOL).

Who should have been at number one on the Dazed 100? 

Yadim: FKA twigs. I expect we haven’t seen yet what this girl can really do. 

Twitter: @_Yadim | Instagram: @Yadim1

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