“I didn’t want to work in a cubicle. I wanted to work in something that excited me every day,” says make-up artist Yadim. For this issue, he transformed Kendall Jenner into both a retro-future space vixen and a doe-eyed 60s androgyne. “Everyone knows her from the pop stratosphere, but I wanted to transform her into something that we haven’t seen before.” With his visionary talent marked by a bold use of colour, inventiveness and ability to create looks that are beautiful in unexpected ways, he is fashion’s most beloved beauty renegade, working for Dior, Kenzo and Balmain. As he puts it: “I love it when beauty goes slightly wrong, when there’s a little bit of a dark side to it.”
What was your defining pop culture moment of 2014?
How would you sum up what you do in a sentence?
Yadim: I paint faces, sometimes bodies and when I’m really lucky, get to collaborate on making great images.
What’s your favourite song and movie of 2014?
How do you think style and pop culture will change in 2015?
Yadim: I think it will continue this movement towards all things digital. Everything will be faster, instant and over before it’s even started.
In 15 words, sum up what we can expect from you in 2015.
Yadim: Work, Editorial, Advertising, Maybelline, Dazed, Glamour, Grunge, Travel, Stress, Exhaustion, Sleep, Unwind, Family, Holiday, Return
Who’s an unsung cultural hero that you discovered this year?
Yadim: Nancy Cunard.
What’s the most surprising thing we’d find out if we looked at your phone?
Yadim: Next question (LOL).
Who should have been at number one on the Dazed 100?
Yadim: FKA twigs. I expect we haven’t seen yet what this girl can really do.
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