The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...

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#72 – Baron

The rad London magazine-meets-erotic paperback that's upsetting the publishing apple cart

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Baron magazine Dazed 100

Celebrating our stained sheets and smutty secrets, Baron is the erotic paperback mag designed “to be read in one hand and never left to gather dust”. Embracing both top-shelf muck and some of the best contemporary artists around (including Bjarne Melgaard and Tyrone Lebon), founders Matthew Holroyd and Jonathan Baron teeter around the boundaries of art and pornography, with a mission of “infiltrating the core of human desire”. Kinky. Next year they’ll launch Baroness, a female-run counterpart that will push a whole new set of buttons.

What was your defining pop culture moment of 2014?

Matthew Holroyd:
 Lisa Vanderpump.

Jonathan Baron: Bjarne Melgaard’s 2014 Biennial installation.

How do you think style and pop culture will change in 2015?

Jonathan Baron: Decadence.

In 15 words, sum up what we can expect from you in 2015.

Matthew Holroyd: The Baroness, a female-run counterpart that promises to push a whole new set of buttons.

What’s the most exciting thing about the music, film and fashion industries today?

Matthew Holroyd: The internet.

Jonathan Baron: Christopher Shannon and Martine Rose.

What new skill did you learn this year?

Matthew Holroyd:
 How to be even bossier with Jonathan.

Jonathan Baron: Avoiding cougars (the animal, obviously).

Who’s an unsung cultural hero that you discovered this year?

Matthew Holroyd:
 Naomi Klein. Anyone who thinks it’s OK to sport a McDonald’s iPhone case should sit back and either read or watch Klein’s brilliant No Logo. Klein also has a new book out this year, This Changes Everything, about how capitalism is waging a war against life on earth.

Jonathan Baron: Jason Evans, but we have been friends for a while.

What’s the most surprising thing we’d find out if we looked at your phone?

Matthew Holroyd:
That the Baron is my bitch.

Jonathan Baron: I have (Suede’s) Brett Anderson’s phone number and a picture of Sharon Stone’s fanny.

Who should have been at number one on the Dazed 100?

Matthew Holroyd: Jonathan’s gran, as she sponsored Baron issue one with £50, and we wouldn’t be on this list without her support.

Jonathan Baron: Bjarne Melgaard – he is the best.

Twitter: @Baron_Magazine

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