The Coveted is a blog about style, beauty, and fashion culture where visitors from around the world visit to get the scoop on sustainable fashion, beauty trends, eco-beauty, vintage clothing, emerging designers, and how fashion and beauty relate to personal style. Started in February 2007 out of a love for blogs, and an obsession with shopping, Jennine looks for ways to find fresh inspiration, to see her wardrobe in new ways, and to integrate vintage pieces into contemporary style, while Sonja shares beauty tips, solutions, video tutorials, trends, and interviews with the pros.

Stuck somewhere between Melbourne and London, Kat George is a law student, freelance journalist, blogger and dumpling eater. After an unsuccessful joint venture into the fashion blogging fray, Kat began Style Lines in 2008 as a means of satisfying the control freak within. Now indulgently championing Australian fashion with unrelenting, vehement zeal, Style Lines turns the ocker beach paradigm on its head to present the creative innovations of Aussie style in fresh light. Ungraceful, clumsy and sometimes abrasive, Kat is also on an eternal quest for the perfect shoes, and is thus far unsatisfied. She hopes to someday fulfill her dream of becoming a super hybrid of her heroes Kate Bush and John McClane.