Julian Dunkerton gave the record-breaking gift to the People’s Vote campaign
In a record-breaking donation to the campaign for a referendum on the final Brexit deal, Superdry co-founder Julian Dunkerton has gifted the People’s Vote campaign a hefty £1 million. The multimillionaire – who comes from a left-wing, market-stall background but has never made a political donation in the past – reportedly said that the foundation of his brand could never have been successful if the split with Europe had happened 20 years earlier.
While Britain are set to leave the EU next March – with or without a deal – Dunkerton sees “a genuine chance to turn this around”. The donation will go towards “one of the most detailed polling exercises ever undertaken by a campaign,” he says.
Poll organisers hope that getting an idea of voters’ intentions – many of which have changed drastically since the apparently misleading Leave campaign that preceded the initial vote – will provide momentum for their campaign to secure a second vote before the split.
Dunkerton departed from Superdry in March – donating £1.2 million in shares to the Blue Marine Foundation – but remains a major stakeholder and owns other businesses. In 2016 he was openly critical of Boris Johnson’s role in the Leave campaign and warned against the dangers of leaving the EU.