When Polaroid stopped production of their Instant Film in 2008, The Impossible Project purchased all the machinery and equipment at Polaroid's Dutch factory to bring back Instant Film in 2010. Now Urban Outfitters presents a limited edition 700 hand-numbered deadstock Polaroid camera kits. The exclusive Special Edition will include one pack of Polaroid Instant Film along with one of the most sought after analog instant cameras, the Polaroid ONE600 Classic, the last Polaroid camera ever produced.
Urban Outfitters will offer additional deadstock original Type 779 Instant Film saved from the last production runs from the factory in The Netherlands, hand-selected, tested and stored at low temperatures exclusively. Wallpaper.com will also be partnering to host the pop-up shop in the Oxford Street location.
The launch at the London flagship will be on Friday, August 21, simultaneously to the North American stores. Cameras and film available online form the August 28.