East London 2012: Sam Coldy / Powerhouse

The east-London based creative on "overpriced sandwiches and over-inflated egos"

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Following the east London debate in Dazed & Confused, we set up an interactive timeline for the area, mapping the changes it's seen in the last 15 years. As a follow up, we've been chatting to local creatives about their own experiences and how they feel about the impending Olympics. Here we talk to Hackney-based image-maker Sam Coldy of the film, photography and visual culture website, Powerhouse, who shares his thoughts on the unpredictability of the ever-changing area.

Dazed Digital: Who are you and what do you do for a living?
Sam Coldy:
I'm Sam, I'm a graphic designer. 

DD: Where in East London are you based?
Sam Coldy: Hackney.

DD: What first attracted you to the area and how long have you been working here?
Sam Coldy: I've been studying and working in the area for around five years. Low rent, most of my friends are local and some of my family are originally from around this way.

DD: How has East London changed the most since you've been here? Why do you think that is?
Sam Coldy: It's so much busier than it used to be, there's lot more tourists and visitors. It's definitely become a lot more upmarket and serious.

DD: What is the most exciting part of your local creative community?
Sam Coldy: There's always something new. Someone is always putting on a night or an exhibition, or running a space so that's always interesting. There's a lot of opportunities.

DD: Has the area informed your creative work at all and if so, how?
Sam Coldy: It must have, whether I'm conscious of it or not. There's too much going on for it to not have.

DD: Is it possible to say Silicon Roundabout aloud without laughing?
Sam Coldy: That's Old St right? Yeah I reckon I could say it without laughing, but don't know if I could without cringing a bit.

DD: What's your favourite East End hangout?
Sam Coldy: Hmmm, anywhere I can eat. At the moment, Sebright Arms for Lucky Chip. Ah man, so good.

DD:Does anything annoy you about the area? If so, what?
Sam Coldy: Overpriced sandwiches and over inflated egos.

DD: What are you going to do during the Olympics – stay or flee? Why?
Sam Coldy: I think I'll stay. It's going to be horrendously busy, but it's probably a once in a life time kind of thing, so it'd be stupid to not see and experience it. I might go try sell lemonade or something. I need to cash in on it somehow.

DD: Is East London dead?
Sam Coldy: East London has always continually changed. I don't know if it will ever be dead, but It'll definitely be completely different again in 20 years time. I don't think I'd live anywhere else in the UK at the moment.

Check out our interactive map of the area and post your memories HERE

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