The new London-based radio/mix site Mixcloud is paving the way in re-thinking how we listen to music online.
With the vision of creating the 'YouTube of radio', (or maybe comparable as the radio version of online blog aggregator 'Hypemachine') the founders of Mixcloud, having been radio presenters and DJs themselves decided to build a definitive online platform for on-demand shows and mixes.
To connect the available content online, they recently launched an invite only version of the site to start building their community. Having found success with a high demand of invites shared on social networking sites like Twitter, they are now collaborating with thousands of partners such as Diesel Radio, leading music blogs like Curb Crawlers, and record labels such as Border Community.
Their unique view on the future of radio meant disrupting the traditional ways people interact with the medium by describing the content as "Cloudcasts" stored in 'hard-drives in the sky', hence being accessible on-demand, anywhere. Despite currently leaning towards club music and DJ mixes influenced by the founders' backgrounds in organising clubnights and warehouse parties, they are now working on expanding the range of content to appeal to a wider audience.
Using a highly comprehensible yet physically appealing interface, the site features mixes from XLR8R, BPitch Control to Mad Decent, whilst separating sections for 'Popular' and 'Featured' selections. Here Mixcloud themselves have hand-picked a few recommendations for Dazed readers including mixes from Erol Alkan, Roundtable Knights, Herve, and Love & Mercy: