Kanye West was the creative director for the Pornhub Awards

The rapper also previewed a Spike Jonze-directed video for new song ‘I Love It’, featuring Lil Pump

Earlier this week, rumours started circulating that Pornhub had offered Kanye West the job of creative director for their inaugural Pornhub Awards (the rapper had previously admitted that he was a big fan of the site during his Jimmy Kimmel appearance, to which the porn site offered him a lifetime membership).

In the end, West actually did take them up on their offer, taking full creative control of the ceremony alongside regular collaborator Willo Perron, according to Vanity Fair. The ceremony was set in the year 6918, costumes were provided by YEEZY, while the award statuettes (we can only describe the aesthetic as ‘future dildo’), were designed by the rapper himself. 

“Kanye has designed a bespoke erotica-inspired award statue for each of tonight’s unique categories,” Pornhub said in a press release. “In line with the futurist theme, the award statues represent imagined alien sex toys.”

Photographer Richard Kern also worked on the interstitials, while Teyana Taylor performed at the ceremony. The rapper also debuted a new song, “I Love It”, featuring Lil Pump, with a music video directed by none other than Spike Jonze.

After the awards, West released a collection of Yeezy Pornhub merch, a range of sweatshirts featuring stylised images of adult actors Mia Malkova, Riley Reid, Lena Paul, Abella Danger, and Kendra Sunderland alongside the category title that they won (‘Nicest tits’, ‘Hottest female ass’, etc). They’re available via Yeezy Supply now.

Still, like anything to do with Kanye, the collaboration wasn’t without controversy. When Lena Paul, one of the performers depicted on the sweatshirts, was asked on Twitter what sort of compensation she was receiving from sales of the merch, she responded: “Great question.”

Check out footage from the ceremony below.

Update: Kanye West and Lil Pump’s “I Love It” video is out now. Watch it below.

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