‘With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way’
In the video, the R&B star recalls her split with an ex, and sees her drive away in a Mercedes, have a smoke, and party with friends in the aftermath. It’s a colourful visual, but there’s a more nuanced story playing out below the light exterior.
“I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront,” Kelela told Rolling Stone of the visual. “With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.”
The video was developed alongside Mischa Notcutt, with Claudia Matè animating the clip and handling visual effects.
Watch it below, and revisit our feature exploring the online communities making beautiful black Sims.