Listen to a playlist of women who are pushing boundaries and doing things on their own terms for Smirnoff’s Equalizing Music campaign
Last week, we celebrated the launch of 2017’s Dazed 100 list with CK One at London’s 180 The Strand (if you haven’t voted yet, get on it here). The night was soundtracked by Sampha, Bala Club, James Massiah, Gaika, and BBZ, with cocktails provided by Smirnoff. Check out shots from the night here.
Smirnoff’s new campaign, Equalizing Music, is focused on doubling the number of female, trans, and non-binary headliners in electronic music by 2020. Last year, only 17% of headliners at electronic music festivals were women, while there have only been three solo female Mercury Prize winners in the award’s 25-year history. While these figures refer to the music industry’s most prominent performers, things are just as bad behind the scenes, too: less than 5% of recognised studio producers are women, while only 14% of registered members of the Performing Rights Society (PRS) are female.
Things have improved over the past few years – there’s been a cultural shift in the world of electronic music, with more female artists starting to emerge and many male artists beginning to acknowledge the structural inequalities weighted against the women working in the industry – but there’s still a long way to go. Change can’t happen on an individual level, though, and the wider industry has to do its part too. Smirnoff are using their size and influence within the clubbing world to work alongside organisations and individuals who’ve been championing the cause of gender parity. To do that requires visibility, however, and that starts with celebrating the female artists and engineers who are operating today.
We’ve put together a playlist of women working across electornic music, rap, and pop who are pushing boundaries, standing up for what they believe in, and doing things on their own terms. Listen below.