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GrimesPhotography Roe Ethridge, styling Robbie Spencer; taken from the autumn/winter 2015 issue of Dazed

Grimes gets political in remake of famous ad

‘The stakes are too high for you to stay home’

It’s Election Day – people all across the US are currently in the midst of voting for their next President. In a bid to encourage her fans and social media followers to vote, alt pop star Grimes has released a remake of the famous “Daisy” advert that first premiered during the 1964 presidential election, as part of Lyndon B. Johnson’s campaign. 

One of the most controversial adverts in history, the video is widely believed to have contributed to Johnson’s landslide victory over Barry Goldwater. The original, which can be watched below, features a little girl counting to ten while picking petals off a flower. The number ten however is said by a male voice in the style of a countdown and the scene cuts to footage of an explosion – suggesting that Goldwater might start a nuclear war.

Grimes’ remake features the star picking petals off a flower before cutting to similar footage of an explosion as the same voice says, “These are the stakes. To make a world in which all of God’s children can live, or to go into the dark. We must either love each other, or we must die.” 

Grimes finishes the video with the message: “Vote for Secretary Clinton on November 8th, the stakes are too high for you to stay home.”

The Canadian singer isn’t the only musician to have encouraged people to vote – this morning Chance the Rapper did so in very pragmatic way, leading a crowd of hundreds of early voters from a concert in Chicago to a voting centre down the road.

Watch Grimes’ video below:

Watch the original advert below: