The video was shot across multiple locations, and features recurring imagery of glitter, tasteful nudes, racing cars, and a man on fire. Amongst all this it also includes tributes to A$AP Yams, Pimp C, and Trayvon Martin.
Given reports have suggested that Endless was not the new Frank Ocean album but instead a teaser for a proper second album set to be released soon, we'd say it’s pretty safe to assume that “Nikes” is the lead single for what may or may not be titled Boys Don’t Cry. Then again, you never can tell with Frank.
Watch the video below.
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