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"Yeah, this one is for my bitches with a fat ass in the fucking club," announces her Minajesty in twerk anthem "Anaconda". It's inspired a meme. It's stirred up controversy. And tonight, everyone in the UK with a "booty like two planets" is invited to participate in – and this is completely real – the UK Twerking Championships, with a £1000 cash prize fronted by Island Records.
The five-round romp will take place as follows: "each round will be scored by three industry twerking specialist judges. Judges will each give performance a score out of 10; 30 total per round."
Inspired by the club banger, organisers of the event at London's The Scala, Jump Off TV, have added a "Nicki Minaj Anaconda Round", wherein the top six twerkers will face off – rump to rump – until one walks away with £1000 and the glory of owning the UK's best jiggling backside. Runners up will take home £150 and £50, respectively.
Here's the clincher: no nudity or butt cheeks may be showing, so if you've got the goodies but don't got the game, don't bother.
Event info and tickets can be found at Jump Off TV
Follow Trey Taylor on Twitter here @treytylor