If this doesn't put you off drugs, nothing will. Owing to a spate of drug-related deaths at festivals across Canada and the US, organisers of the New York-based EDM event Electric Zoo have commissioned the making of an anti-MDMA video to be shown to ticketholders before entry. Last year, the Electric Zoo festival ended a day early after two deaths linked to drugs.
"The Molly" is written by the Dexter screenwriter James Manos Jr and focusses on two characters, a male and a female. It's your typical Reefer Madness-esque anti-drugs film plot – person thinks drugs are harmless, person takes too many drugs, person loses mind. In this case the guy is on MDMA in a crowd, attempting to communicate with a girl who is becoming increasingly freaked out by his sweating, fast and furious consumption of drugs and his determination to "vibe". At the end of the film the addled raver stumbles around in darkness and an eerie reminder to "be present" hits the screen. Check it out below:
In a statement, festival organisers said: "Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for. Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience, but can also make you sick and can even be fatal. Fans will experience how great it is to "Come To Life" at one of our concerts from lights, sounds and crowds.”
Electric Zoo runs from August 29-31.
Follow Thomas Gorton on Twitter here @angstromhoot