The three-piece return with ‘(H)ours’ – this summer's coolest viral dance trend
If there's a sign that a band are on their way to being a pretty big thing indeed, it's when the Beats logo starts popping up in their videos. Sure enough, in the opening of their soulful new Kate Moross-directed dance vid "(H)ours", our favourite girlgroup JUCE of 2014 pluck a Pill speaker out of their Moschino-esque JUCE-branded bumbags (we want one), before laying down a manifesto in moves against a candyfloss pink background. Seriously, is this the best dancing in a video since "Losing You"? Georgia, Chalin & Cherish rock black bodycon to deliver synchronised motions that are somewhere between somewhere between a playground routine, Willi Ninja, and the punters at London R&B night Work It. It follows their debut single "Call You Out", with its "Creep"-referencing video, but here the caramel vocals and update on a 90s beat seems to be marking a new chapter, and one they entirely own. Just watch the GIFs take over Tumblr.