The Rinse FM veteran premieres the Tokyo-set visual for his irrepressible pop-house banger 'Show Me'
In line with the vocally-driven pop-house that’s on its way to having a second summer of dominance, East London’s Rinse FM are continuing to school newcomers in how it’s done. Earlier this year, Katy B led the UK album charts with her second LP Little Red, and the imprint scored the singles top spot with Route 94 and Jess Glynne’s Teflon-plated “My Love”. UK producer Zinc is probably best known for bass anthems like the irrepressible breaks of 2000’s “138 Trek”, but his new track “Show Me” – with vocals from Connie Mitchell of Aussie duo Sneaky Sound System – takes that nous and whips it into a tune destined for the Radio One A-list. And like the lava lamp-like infrared of “My Love”, it comes with a tight dance video that would be every bit as hypnotic if watched on mute. Lip-pierced Japanese dance artist Aya Sato vogues with precision in a gothy getup, flipping and twisting in her mirrored Tokyo studio as the camera moves 360 around the room. Director Price James has a pedigree in taking us to the ball, directing Beth Ditto’s fierce “I Wrote The Book” video (itself an homage to Madonna’s “Vogue”). But “Show Me” has more tricks up its tights than that, as the camera cuts through the mirror and one dancer is suddenly three, all striking a pose.