The co-founder of Crack Magazine chats to us about the high life of publishing ahead of his talk as part of the 28-strong event series this month
Kicking off tomorrow, Friday 12th October, is the new jam-packed ün-establishment series of events held across London and Manchester this month. Introducing artistic talents through insightful workshops, screenings, field trips and club nights, they'll be bringing together musicians like Krystal Klear, Illum Sphere, Fort Romeau and Alt-J as well as illustrators/artists Margot Bowman, Pure Evil, Hattie Stewart, and Camille Walala - all on the house.
Held at Manchester's 2022nq before setting up shop in the Nicholls & Clarke Building in Shoreditch from the 20th - 25th October, the series will present a Risograph printing session with pop science lot Super/Collider, exhibitions from Jotta, The Impossible Project, and a talk with the co-founder of the independent Bristol-based Crack Magazine, Jake Applebee - who chats to us here about the glamorous life of publishing: living on the dole and Tesco Meal Deals...
Dazed Digital: What has been the most difficult obstacle for you in setting up a publication independently?
Jake Applebee: In the early days it was probably convincing people to believe in the idea, mainly advertisers. As time has gone on it’s the continual struggle between living within your means and trying to establish and expand the brand as much as possible. It’s the ultimate business balancing exercise.
DD: What word of advice do you have for young journalists or people aspiring to start their own magazines?
Jake Applebee: Be prepared to spend a year living with your parents, applying for grants, weekly trips to the dole office and Tesco Meal Deals.
DD: What does Crack do that others don't?
Jake Applebee: We have a degree of diversity and inclusivity I don’t think many other magazines offer without coming across cheap. We also feature an artist in detail every issue that makes the magazine a lot more visual than others. We also like to think there is a sense of humour that runs through the magazine allowing it be a bit lighter than many other so called ‘high-brow’ publications who actively exclude a large section of their potential audience.
DD: What's the story behind the name?
Jake Applebee: We were young, foolish and watched too much Nathan Barley. We’ve gone from loving it, to loathing it, to not giving a shit. It is what it is.
DD: What do you hope people will gain/leave with from your talk?
Jake Applebee: An insight into why we do what we do and why there is still a market for well-designed, independent magazines (relatively) free from commercial constraint. We’ll also be trying to communicate our love for everything that goes in the magazine without trying to sound like gushing teenagers.
DD: What's next?
Jake Applebee: More magazines, more hits, more likes, more parties, more fun and more opportunities like this one to meet interesting people and fans of the magazine.