Always at the forefront of new music, iconic sneaker brand Converse ran a series of extraordinary gigs at the 100 Club in London this summer. Their REPRESENT project at the infamous venue saw everyone from Best Coast, Nas and SBTRKT, to Santigold and Blur play packed out sets to an intimate crowd.
Besides creating a Brooklyn-based recording studio, 'RubberTracks,' offering musicians free studio time in a state-of-the-art facility, Converse also makes a huge impact with their epic 'Three Artists. One Song' series where they unite three diverse artists and get them to collaborate on an original track, recently bringing heavyweights such as Gorillaz, Andre 3000 and James Murphy together on one stint.
Converse’s Geoff Cottrill, who has helped shape their new musical landscape, gives us his best REPRESENT moments:
Paul Weller: “Paul Weller performing The Jam’s 'In The City' was a very special moment. Weller mentioned remembering The Jam playing the 100 Club in 1977. To see Weller on stage, in London, performing this song to a new generation really captured the spirit of REPRESENT, celebrating the best in music of the past, present and future. Then meeting the man himself and him saying ‘good job mate’ with reference to Converse saving the 100 Club was truly epic!”
Blur: “Standing three feet from Blur as they played 'Colin Zeal' at the sound check has to be one of the best music moments of my life. We’ve worked with Damon on a couple of other projects but there was something very special about seeing the Blur boys on the 100 Club stage for the first time, creating huge excitement for what to expect that night.”
Santigold: “Converse has been a long-time fan of Santigold and we were lucky enough to work with her on our first ever Three Artists. One Song. collaboration for My Drive Thru. 'Disparate Youth' is a killer track, and whether she’s performing in front of a huge crowd like at this year’s Converse Fader Fort stage at SxSw or in the intimate 100 Club setting, Santigold knows how to steal the show.”
Photos by Rachael Wright