Crowdpleaser

The DJ/Producer and latest signee to Turbo Records releases his debut LP and tells us why he waited so long to do it

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Turbo's latest signing, aptly named Crowdpleaser, is set to release a new album in early June. Incredibly the new release, also called Crowdpleaser, is the very first solo offering from the talented Geneva based DJ/Producer and follows his success working on projects like Viking Music and Mental Groove. Brimming with deep and easygoing Swiss sounds, and drawing on a range of international vibes, the album is being tagged as ‘world music’.

Added vocals by talents such as Wamian Kaid and Mr. Schönborn result in a funky, globally eclectic mix. The new track 'Nenekri' is out now, with remixes from the cosmic Ed Banger, Mickey Moonlight, Kalabrese, and more. One thing is for sure Crowdpleaser is the perfect soundtrack for summer whether you're in the club or chilling at home.

Dazed Digital: You have over ten years experience as an artist/DJ/Producer, how comes you waited so long to release a solo album?
Crowdpleaser: Hehe, well I was in the underground working hard. I had to get all my skills right step by step before hitting the world – before promoting myself without any real content. It’s cliché but I have always aimed for artistic originality and independence before all. After Theo Parrish it takes at least ten years of practice to become a real DJ, I’ve been spinning for 15 years now, so basically I’m a newcomer.

DD: How has it differed to working on previous projects, have you changed your approach because it is a solo project?
Crowdpleaser:
I work a lot faster when I’m alone and of course I can take the production to more personal places, working with my friends is always great fun and inspiring, you learn to handle your creative ego. St Plomb tought me a lot about production when I first started, back then at his Istanbul studio.

DD: Dream collaborator/remixer for your work?
Crowdpleaser: 
Femi Kuti on the keys, Moritz von Oswald and Maureen Tucker on the Drums, Paul Randolph on the Bass and Janelle Monae doing the vocals. This would be a jam I would like to produce.

DD: The album has been described as 'world music' because it has such a broad range of influences and sounds, is this an accurate description?
Crowdpleaser: 
World Music, hahaha i called it that myself in the Planet Turbo interview and now it sticks to me. I don’t really care about words that discribe a musical genre. I guess it’s useful for shopkeepers and music journalists but when I dig for music I never search by the genre.

DD: You have played at some of the biggest festivals and clubs in the world, is there one occasion that particularly sticks in your mind and why?
Crowdpleaser:
I guess the size doesn’t matter, some of the superclubs have a great vibe going on and I really respect how they manage to combine the business side and the dedication to throw a good party, playing in the morning hours at the Panorama bar feels almost as good as playing at my little club here in Geneva. I’m from a small town so I guess I’m used to other standards, we just have a very small scene of people who are serious about music and going out…

DD: What are you most excited about next?
Crowdpleaser: 
I’m really curious to see how my music will go down with Turbo’s core fanbase, and also to see how this collaboration will influence my initial style.

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