Having worked with musical legends from pop backgrounds to heavy metal or hip hop, Swizz Beatz has always been the producer of choice behind the artists who seek him out for his signature sound. In 2011, Swizz has used his vision as a creative force to launch a unique partnership with cult sports brand Reebok. From the ‘Reethym of Lite’ global campaign launch in New York to some serious bringbacks from the archive, Swizz’s expression and love of art, music and style have influenced across both footwear and apparel.
Todd Krinsky, Global Head of Reebok Classics says, “The partnership between Reebok Classics and Swizz Beatz is game-changing. Collaborating with someone who has such immense talent and vision will only add to the momentum that Reebok Classics is building. 2011 is truly the start of something very special."
CREDITS Photography Greg Harris Film Shawn Brackbill Styling Rosie Phillador Photo Assistants James, Ryang, Mary Gebhardt, Sam Crawford Location Milk Studios All clothes and footwear Reebok