Campaign launches to teach young women how to be a boss with their money

Dolla Dolla World aims to empower the next generation to take control of their finances so they can take on the world

“Money is power, and power is still a struggle for women every. damn. day.” This is just one of the issues raised in a video from Irregular Labs, which has just launched a Kickstarter for a groundbreaking initiative called “Dolla Dolla World”.

Featuring musician Maluca Mala, BRUJAS founder Arianna Gil, YouTuber Bobo Matjila, trans activist Charlie Craggs, and musician Dounia Tazi, with costumes by Project Runway Junior’s Hawwaa Ibrahim, the video reminds us that women have an incredibly long way to go in order to be on par with their male counterparts.

Irregular Labs, a company which gives girls and gender non-conforming Gen Zs a platform to connect their ideas to the wider world, isn’t content on just actively pushing for those changes to come into play. It wants to ensure that while we women wait for equality, we are fully equipped to deal with all things finance and money matters. This is where Dolla Dolla World comes in.

“We can no longer afford to not actively and aggressively support young women in their pursuit of financial knowledge and professional opportunities” – Molly Logan

The Kickstarter aims to raise around £35,000 in 33 days to help fund a programme of classes and coaching for the younger generation to learn how to be financially independent via the help of over 30 boss women, including co-founder of The Huffington Post Arianna Huffington, founder of Girls Who Code Reshma Saujani, and Dita von Teese, amongst others.

Once funded, the initiative will pilot in New York over the summer. 101 foundation classes will include Credit, Saving, Budgeting, Investing, Student Loans, and Financial Pitfalls, as well as more nuanced topics, such as Entrepreneurship, Philanthropy, Financing, and Ethical Investment. “Less orthodox”, but equally as empowering, programming, including, Confidence, Mental Well-Being, Leadership, Happiness, and Social Responsibility, are also set to run.

Dolla Dolla World founder and Irregular Labs co-founder Molly Logan said: “With US women set to control over two-thirds of the nation’s wealth by 2020 but only 12 per cent of girls feeling confident in their financial skills, we can no longer afford to not actively and aggressively support young women in their pursuit of financial knowledge and professional opportunities.”

Alongside the Kickstarter, Irregular also launched a LinkedIn campaign that saw the publishing of profiles of 35 historically influential women to prove that woman have also been bosses.

What are you waiting for? Go fund the future here