Dazed Group Marketing Director

Dazed Group Marketing Director

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Dazed Group is looking for a highly motivated Marketing Director to direct marketing and PR strategy for both print and digital activities. This includes general strategy development, managing the Group’s marketing and communications channels for print, web and social media channels and supporting the commercial team with the development and delivery of online activation plans for paid media projects.

As the leader of this team, you will set and manage the strategic marketing and PR vision of the organization, mentor and grow the current team of Marketing/PR Managers, Social Media Editor, Activations Manager and Event Producer. You should be able to think creatively about how to develop our brand presence both globally and within the UK to drive new audiences, increase the level of social engagement and deliver activation strategies for branded projects. You should also understand the critical value of digital marketing, events, public relations, web analytics, social media and our brand values.

Responsibilities for the role include:

-        Define and drive the overall marketing and PR strategy for the Group

-        Reporting and advising based on latest marketing, social media and competitor trends

-        Develop and drive the social media/ digital marketing strategy for the websites

-        Maintain and develop relationships with strategic partners and institutions

-        Supporting the commercial team with activation plans for media projects, including pitch responses and attending client meetings where relevant

-        Strategies for editorially led content ideas/ brand partnerships, including events

Also beneficial for the role is:

-        Collaborative approach to team and stakeholder management

-        Knowledge of digital marketing campaigns utilizing a range of techniques including paid search, SEO and PPC

-        Good level of working knowledge of Google Analytics

-        Good understanding of Fashion, Art and Music industries

-        Understands the importance of balancing a commercial outlook with protecting the core values of the brand

Location: London

Start Date: Available immediately

Salary: Negotiable and to reflect level of experience

To Apply:

Send your CV and Cover letter to jobs@dazedgroup.com, please include ‘Firstname Surname, Marketing Director’ only in the subject line

Submissions accepted until 10am Monday 29th October 2012

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