Dial a denim
Published 36 months ago
Levi's turn their minds to mobile phones and the task of keeping their consumers connected and stylish.
- Text by Robbie Spencer
No longer content to brand just the outside of your pocket, Levi's have brought out an accessory that will ensure the place of their trademark tag inside your pocket too. As the definitive modern lifestyle accessory, a mobile phone, like your favourite pair of jeans, is something you just can't live without. Well aware of this, Levi's, who are used to employing a bit of technological know-how in the engineering of their denims, have turned their minds to mobile phones and the task of keeping their consumers connected and entertained, as well as stylish.
"As pioneers of the connection between fashion and technology, we
wanted to create an accessory that combines design aesthetic with
consumer needs", says Levi's new product division. Developed in
conjunction with Modelabs, the phone, which is cased in 100% riveted
steel, offers all the perks of current mobile technology and also
features a Levi's custom designed graphic interface. Sturdy but
compact, the phone fits into your pocket and comes with a detachable
chain that fastens to your jeans or bag. Which, we hope, will not
signal a revival of the late nineties
wallet-chain-hanging-out-of-pocket fad.
www.modelabs.com/levis
