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1970s American sports is the starting point for the Spring/Summer 11 Fred Perry and Stussy Deluxe collaboration. The sportswear line takes the quintessentially British design aesthetic of Fred Perry and mashes it with the classic Americana of the urban clothing brand, the resulting products being a unique lesson in transatlantic style. The focal point of the range are the sports shirts, which are influenced by the iconic 70s Fred Perry tennis shirt with their laid-on stripes and simple design. Each shirt has either the name Stussy or Perry printed on the back, along with the year each brand was founded, making them look like a team kit. In keeping with the simple sporting aesthetic, the colours of the colection are limited to white, black and red. The line also includes leather hold-alls and barrell bags as well as tennis-inspired sports shoes.
Fred Perry have also announced the release of four new cycling shirts for Spring 11. Referencing the 60s mod look, the shirts celebrate the link between sport and subculture and will sit alongside fifty vintage classic cycling jerseys in Fred Perry stores across the country. The shirts all have zip-up collars, striping around the middle and feature the classic wreath logo. They feature classic retro cycling colours like the white shirt with primary colour stripes or the tangerine and black version.