Threads of Gaffer Tape at Uniqlo

Andy MacGregor and Uniqlo Paper's ODD Design have set up a new installation at Uniqlo's flagship store.

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Uniqlo has successfully made itself the port of call for inexpensive knitwear without the compromise on quality and now that colder climates are on their way, they have dedicated a new shop installation to their Merino wool knitwear range. Set designer/illustrator Andy MacGregor and Rich Stevens of ODD Design got stuck into weaving gaffa tape in rainbow colours up and down the Uniqlo flagship store on Oxford Street, with the help of another set designer Fred Butler. The concept was to take the 'threads', representative of the Merino wool which correlated with the vinyl fonts on the windows and then allowing them to take over the store and run through the shop fixtures, across the ceiling to the back of the store.
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