Presenting their collection to an audience including Nicholas Holt, Nicola Roberts, Gemma Arterton and Kirsten Dunst, Mulberry took their inspiration from the Great British landscape and the country lifestyle this season. A fun and cartoon like element was introduced through Roald Dahl references – the soundtrack even featured Fantastic Mr Fox quotes - with the label's Claridges Hotel location transformed into a magical woodland scene, with trees, birds and toadstools.
Dazed Digital: What was this season about for you?
Eva Sneve: Well we were inspired by the hedgerows and wildlife of the English country side. We went back to Mulberry's roots in Somerset, also books like Fantastic Mr Fox by Roald Dahl and then Turner landscapes for the dramatic colours.
DD: What was it about that that inspired you?
Eva Sneve: It is Mulberry's 40th anniversary this year so it felt natural to go back and look at what the label was doing when they first set up. Mulberry was actually built in Somerset back in 1971 so we just wanted to go down memory lane really. But obviously with a more modern take.
DD: Have you updated some Mulberry classics for the collection?
Eva Sneve: Yes, we visited our archive and found some amazing pieces like old hunting and fishing bags with beautiful detailing. So we took the Bayswater and added some buckle straps and tabs on the front and a cross body strap in a typical fishing bag style, which is how we created the Heritage Bayswater.
DD: There was quite a bit of pleating and quilting throughout the collection as well.
Eva Sneve: We did do a lot of quilting, the Alexa came in the butter soft quilted nappa leather and also we took the quilting into the hardware. On some of the clasps and buckles we aded in a trompeloile quilted effect. So yes, we went to town with the quilting!
DD: What colours were important?
Eva Sneve: The colours were all beautiful neutrals and all really came from the countryside palette. We have colours with really cute names like mole grey, birds nest, conker and red onion, all of which work really well together.