Jonathan Anderson tells us about the new video behind his A/W11 collection, exclusively shown on Dazed Digital before the debut of his show tomorrow at London Fashion Week:
"This season is based on the idea of geometry. The formation of a modern youth culture, a sense of freedom. Tearing down the architecture that defines them to create a new image. The introduction of Swarovski Elements brings a femininity and sophistication mixed with a multitude of textures and colours. A sense of tradition from paisley is paired with modern tailoring and fits. Filmed on Super 8, the film was inspired by youth and liberation. An optimism for the future."
Film Ben Toms
Styling Robbie Spencer
Hair Christian Eberhard at Julian Watson
Make Up Hiromi Ueda at Julian Watson
Models Hannah Noble at Elite London, Luka Badjnar at Success
Editing Sally Mumby-Croft
Production Matthew Mumford
Music Koudlam - Love Song
Directors Assistants Amy Gwatkin, Douglas Irvine
Styling Assitant Elizabeth Fraser-Bell
Julian Watson Agency, Camilla Bigler, Sunspel, Swarovski Elements, Success, Intrepid London, Crescent Trading, Topshop Newgen, Benjamin Bruno and the J.W.Anderson Studio Team.