Victoria Beckham A/W 2011 was a real surprise. Today Beckham told us about how she's changed over the five seasons she's been showing, not only as a designer, but as a person too. This was evident with the move away from body-con to something much more unpredictable, sophisticated and 'modern' (as she insisted several times). Clean lines in big, voluminous shapes were an interesting and brave direction. The collection, described by Beckham, was sophistication and elegance that could be achieved with comfort. Beautiful, luxurious cashmeres, crepes and wools in vivid magenta, saffron, vermillion and merlot came to life on the girls. The casting was very of the moment, opening the presentation with one of our favourite new faces, Zuzanna Bjoch, whilst Guido's hair consisted of black bandage esque wrappings that framed the face. It was modern, clean and fresh. Beckham has come to realise what she wants out of clothes- both style and comfort. It was hardly jogging bottoms that we got, but there was a great sense of easiness and effortless style that her collections had lacked previously.
For A/W11, her woman can simply throw on an oversized, voluminous dress or a cashmere wrap dress (as she wore to carefully hide her pregnancy bump). It was a cool look with a nod to the sixties but the hemlines were very seventies - just covering the top of a pair of chunky knee-high boots. Other highlights was the pleated story, honeycomb jacquard and fitted military like tailored coats. Part of her success is perhaps due to her complete dedication to the industry. Her talks through the collections are very endearing - she impressibly shows an interest in meeting everyone who comes to see her collection. But this season Beckham's elegant but fashion forward approach was really successful in its own right.