House of Fraser’s urban casual line, Label Lab, is launching a men’s collection in time for the festival season. The campaign will be fronted by Brighton-based band Tall Ships after their stint playing alongside The Futureheads on tour. Label Lab has become well known for its laidback aesthetic with rugged and worn pieces in a variety of distressed textiles inspired by bands and the creative scene in East London. The menswear line will feature lived-in leather shirts, biker jackets and work-wear inspired denim worn layered with distressed jersey tops and heavy cotton striped shirts for a vintage inspired look for the modern man. The men’s and women’s lines have a hint of Victorian elegance to them through the graphic prints and texturing, yet they are brought up-to-date with utility fastenings and functional design features. The muted colour palette of sandy whites and washed-out blacks is punctuated with rust and earthy shades to add to the carefree attitude of the wearer.
Label Lab launches on 1st April in stores and online.