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Andreas Lonn (London, UK)

Swedish London-based shoe designer who has collaborated with Charles Anastase and creates gothic fantasty footwear.

24 year old Swedish shoe designer Andreas Lonn, is based in London where he studied footwear design, his Gothic playful shoe designs combine the inspiration of visionary designers of a by gone era such as Elsa Shaperalli with the seedy night world of Slimlight and other S&M clubs. Heavy back black suede heels collide with delicate strings of coral or drape with monkey fur, a combination of classic and contemporary, cumilating in a gothic footwear fantasy. Designing with his contemporaries in mind for wearing them, and his longtime friend Lotta Sketektrix actas as the perfect muse for his towering creations. Andreas finished studying last year and since then has gone on to design shoes for and work along side Parsian designer Charles Anastase, a fitting collaboration, who is now also based in London and will be showing during London Fashion week this season.

How old are you?

How long have you been designing?
It's interesting that when you say designing because it's a synonym to manipulating. I guess I've been manipulating and changing fabrics, shoes, shapes for a very long time since I grew up with very creative parents.
What nationality are you?
Where are you based?
Hackney and Swiss cottage.
Why menswear/womenswear?
I design both but the menswear is still on hold because of the situation I'm working with right now.
How would you describe your designs / style?
What inspires you at the moment?
Crushed velvet bow ties.
Were you interested in fashion when you were growing up?
Not fashion but clothes and garments.
What was your favourite outfit from your youth?
Promande shoes that my mother gave me because she thought they were cute, I also remember a tshirt that my mother had printed for one of the plays she did.
With all of the press interest in your collection what are your plans now?
Keep on working and getting better. I guess focus is the word for that.
Can you ever see yourself having your own label?
Yes of course.
What is your dream job?
Research within fashion, but that's my plan for older days.
Who are your favourite designers and why?
Modern designers for me are interesting if they are modern and try to evolve fashion, like Marios Schwab did with his laser cutting show for a/W 2008, do have that amount of laser cutting in a pret a porter show will surely push the technique further and make it more available to larger masses. I also believe Prada did the same thing with lace.
Anything romancing the old, I prefer the originals not because of design but for the techniques they used.

Who do you imagine wearing your clothes? Who would be your ideal customer?
Anyone who can walk in my shoes is fine by me.
Can we buy your collection anywhere? If so, where?
The only place my shoes are available right now is through Stephanie Ghis  showroom in London.
Are you involved in any outside projects in other fields?
Other than occasionally helping friends out with performance, films. Nothing really, but it doesn't mean I haven't got interest.
What are your plans for the future?
Not getting hit by a car, it's my biggest fear. Seriously I would love to work with different people throughout my career, It's brings freshness to my thoughts and I like to interact with new people. That includes changing cities.
Where do you see yourself in 10 years time?
Hopefully having a shop somewhere and a big clientele.
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