Genetic Denim: The Shane

The US West Coast jean brand has recreated its most famous styles, the Shane, in a unique mixture of fabrics and washes

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YSL-inspired cigarette pants have been a staple for a couple of seasons now, but if you’re still hesitant to step out of your jeans, Southern Californian brand Genetic Denim have recreated their famous silhouette, the Shane, and reworked the skinny shape in three new styles using different fabrics and textures. Already an off-duty favourite with LA’s red carpet regulars, the shape is now available in a faded, distressed floral print, subtle rhinestone embellished finish, or jacquard lace for this season’s alternative to denim.

The jean label, stocked in London's Harvey Nichols, has been recruiting celebrity fans at immense speed over the past few years since its launch in the autumn of 2006, and is as wearable as it comes (‘known for the softest jeans in the industry’, so says their Twitter bio). And now, after perfecting its individual denim niche with innovative and unique fabrication, the brand are now also stepping out and cornering the other edges of the trouser market. This season sees five new additions of cargo-inspired pants, using just-as-soft tencel cotton twill. From a narrow and slim fit to a perpetual exaggerated boyfriend pair - in an array of muted hues ranging from olive to sepia - it’s just another reason to step out and away from the blue dyed staples.

Text by Kate Hazell

Photographer Alastair Strong
Stylist Nell Kalonji
Make up Thomas De Kluyver
Hair Teiji utsumi

Thanks to Studio Private, Little Yellow Jacket Productions, Ftp Digital

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