New fashion designers will be getting their chance to convey their
design ethos in a video nutshell of between 30 seconds and three
minutes long. To celebrate the publishing of "100 New Fashion
Designers", the new book by Hywel Davies, SHOWstudio have taken the
list that Davies has compiled and have asked a selection of those
designers to create films that express something about their design
point of view, that could be as explanatory or abstract as they like.
The project entitled 'Future Tense' will show films from a selection
that includes Pierre Hardy, Rodarte, Peter Jensen and Henrik Vibskov
and films will be premiered daily online, from August 18th through to
September 18th. In addition to the online fashion film curation,
essays and features from new fashion writers, which are themed around
issues raised by designers in their videos will also be showcased. Here
is a trailer that gives a sneak preview of edited snippets of the films.
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