Jo No Fui Womenswear S/S11

Ladylike fashion makes a reappearance inspired by 60s sirens, Catherine Deneuve and American Gigolo

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Glamorous yet aware of their sexuality, women such Catherine Deneuve in Luis Bunuel’s Belle du Jour or Kim Basinger in 9 ½ Weeks are what inspired Jo No Fui’s collection for the summer. The show featured a playful take on the 1960s ladylike fashion, with revealing cut outs and lingerie-inspired dresses peeking from underneath preppy coats. There was a utilitarian element to the military belts, large patch pockets and a plethora of leather padding. But all those contrasts aside, Alessia Giacobino once again showed a very coherent evening collection, which leaves no doubt Jo No Fui’s star is set to shine.

Dazed Digital: What was it about 9 ½ Weeks that inspired you so much?
Alessia Giacobino:
I love the fact that Kim Basinger’s character is so strong and sexy at the same time. For the same reason, I’m attracted to Catherine Deneuve’s character and Belle du Jour and all the women in American Gigolo. I think they also have a great sense of style.

DD: Where did the military influences in the collection come from?
Alessia Giacobino:
I wanted to create something that’s very luxurious but with a lot of attention to detail. That’s why we used a lot of soft leathers and broke them up with padding.

DD: What’s your favourite piece from the collection?
Alessia Giacobino:
I love the silk lace top combined with the A-line skirt and quilted gilet!

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