Burberry Prorsum Womenswear S/S11

Things toughened up at Burberry with strong studded trench coats and quilted black leather tops

Fashion Show
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As a continuation of Burberry’s strong menswear show in Milan in June, Christopher Bailey rolled out another collection full of biker jackets and studded trench coats. Focused on outerwear, Bailey showed quilted leather tops and bottoms in black and beige. The onslaught of bikers and trenches was skilfully matched by colourful accessories, such as belts and bags, and a few short silk dresses in fuchsia, green, mustard yellow and aqua blue. Bailey had obviously taken it upon himself to perfect the biker jacket because it came out long, short, beige, black, with and without studs. The strong colours made place for a silver section and a sartorial orgy in leopard and snakeskin, often mixed together. As an extra retail twist, customers who saw the show live streamed in 25 different world wide Burberry shops could order pieces immediately and have them delivered in six to eight weeks, rather than waiting for actual seasonal delivery. Only befitting young rock stars (of which there were quite a few in the audience), the Burberry Spring Summer collection finished with a bang of patent black leather jacket, chain sporting belts and as many studs as Christopher Bailey could get his hands on…

Dazed Digital: What inspired this collection?

Christopher Bailey: Combination of heritage and motorcycle bikers, I found these incredible drawings in our archive that Thomas Burberry had done. I love the fusion between these two worlds. It was also about iconic pieces, such as the trench coat, but making it look sexy and confident. 

DD: There were lots of warm leather pieces in there

Christopher Bailey: yes, but we have to be trans-seasonal, we have a global audience. Some parts of the world is hot today, other places are freezing. We try to tailor the collection to different climates.

DD: How would you describe Burberry today?

Christopher Bailey: It’s a young old company. We’re a historic heritage brand – 154 years old – but with a very young team.

DD: And what were the lead words for this season?

Christopher Bailey: Relaxed but tailored and crafted!

DD: Tell us about the colours you used.

Christopher Bailey: All shades of trench coat colours but we also added all these ‘plastic’ colours, like yellow, fuchsia and blue. I like the life and energy they bring. And of course there were lots of animal prints…

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