The new advert for Gucci’s advertising campaign for its AW '10 collection will feature Brazilian model Raquel Zimmerman, encapsulating the extreme luxury found in this season’s collections. Shot against the scenic landscapes of Marrakech by acclaimed photographers Mert Atlas and Marcus Piggott, the images exude the glamour and opulence often associated with the brand.

Shot by visionary director Frank Miller, the new advert for the fragrance Gucci Guilty will also be launched, capturing the same subversive and iconic elements that have been hallmarks of his cinematic masterpieces: the smouldering heroine, iconic sports cars and untamed urban landscapes. Evan Rachel Wood, darling of the American art-house scene stars alongside actor Chris Evans where some unapologetically sensual images that will have us hot under the collar when the campaign rolls out this month. Launched at Harrods last Monday, the fragrance is a hypnotic melee of mandarin, pink pepper, lilac and patchouli, designed for the rebellious 21st century woman. The seductive print campaign is accompanied by an equally compelling commercial, also shot by Miller.

The campaign is due to launch in September.