Damir Doma's Silent SS '11

The Croatian born designer shows his second line during Berlin Fashion Week and gives Dazed an exclusive preview on his DJ Hell film collaboration

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In the midst of Berlin Fashion Week, Damir Doma found time time to present his second line, Silent. It’s not a diffusion line per se; no jeans or watered down catwalk pieces were on display in his Mitte showroom. Instead, the Croatian born designer has, since its launch in Paris late last year, focused on fluid and soft designs that are suitable for everyday wear. Keeping elements of his fundamental aesthetics while adding fabrics and cuts that will appeal to most, Doma has created an accessible clothing line with its strong integrity intact.

For Spring Summer 2011 that meant his usual colour palette of grey, light beige and black, but with an added touch of mustard yellow. A few pieces, like the sleeveless rain coat and trousers with twisted pockets, had been brought over form the main line, bu the rest are 100% Silent. Suede and leather parkas impressed, and bags – some of them based on Japanese Origami skills – are surefire hits. The jersey pieces we have come to associate with Damir Doma were present. One piece that stood out in terms of fabric and cut was Doma’s bomber jackets. As part of the Silent celebrations, Doma threw a rooftop party and showed ‘Ghosts in Architecture’, his unique film collaboration with image-maker Malcolm Pate and legendary music producer DJ Hell. Dazed Digital chatted to both Mr Doma and Mr Hell, and bring you an exclusive preview of their film…

Dazed Digital: What was the idea behind the name?
Damir Doma: We wanted to describe what ‘Silent’ is all about; it’s subtle, not loud. The idea was to make it pure and simple.

DD: How would you describe the fundamental idea behind the brand?
Damir Doma: It’s all about the product, and making clothes that can be worn everyday. The main line is more about creating a futuristic vision. It’s about thinking forward.

DD: Silent is mostly about using subtle colours but there was a strong mustard yellow shade in the SS11 collection…
Damir Doma: Yes, we have a certain colour base in Silent, which is a mixture of grey, white, black and off white. But each season we try to pick one colour that is a bit different. As you said, this season it’s that yellow, but we call it Golden Rod.

DD: Tell us about the fabrics you use!
Damir Doma: We started using jersey because that’s a fabric people love and always wear, and then we began adding different product groups, like bags and shoes. Now we’ve added woven pieces as well, but we try not to push it – the line should grow very naturally!

DD: Would you describe the Silent brand as more of a practical line compared to Damir Doma?
Damir Doma: It’s a product driven collection, and in that way it’s a more practical.

DD: Any favourite pieces from the collection?
Damir Doma: I really like the knitwear and the leather jackets.



DD: How did you two know each other?
DJ Hell: We’re actually from the same town in Bavaria. He used to come to a club night that I ran back home. I saw him there but we never really spoke, it was a bit of a generation gap as well: I’m a bit older than him!

DD: And how did the film come about?
DJ Hell: It was actually through Facebook first, but some mutual friends in Paris also said that I should do something with him, so it all came together. Now I also want to do some music for his catwalk shows, I’m just hoping he feels the same!

DD: Was it an easy and collaboration?
DJ Hell: Yes, we met in Berlin for the first time two weeks ago and then I made the music in three days. Damir explained the concept and he showed stills and created the soundtrack to it in my studio straight away.

DD: How do you feel about the Damir Doma the brand and Silent?
DJ Hell: I love it, I’m wearing it right now and even before I met Damir I used to buy it. He’s really an up and coming talent, although he’s not that new anymore – but he’s better known outside Germany actually!
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