Building on a strong A/W collection, Jesper Börjesson continued the sartorial vision that has been set out by the Swede and Cerruti. The fundamental idea behind the label is to create luxury with an attitude, using qualitative fabrics, heritage tailoring traditions, and Börjesson’s strong association with sub-cultural and alternative fashion.
For his SS ’11 collection, Börjesson built on a more formal approach to classic items. Trench coats, tuxedo jackets and pea coats had been reworked and came out in leather or suede. The colour scheme was light and pleasant, small patches of colour – red, turquoise, purple – showed itself in the odd trouser or on T-shirts underneath suit jackets. Cerruti’s signature structured tailoring was only visible a few times, but - in a stylish red colour – it stood more because of it. Still finding its identity in a sea of tradition and attitude, Cerruti is still very much in the game.
Dazed Digital: What Inspired the SS ’11 collection?
Jesper Börjesson: It was an internal reaction of the images of Bob Richardson and his universe of images.
DD: Some pieces felt like luxurious versions of wardrobe pieces…
Jesper Börjesson: It was about simplicity and calmness in rich and elegant fabrics.
DD: It felt a bit more formal than last season?
Jesper Börjesson: Tailoring has a big part of the history of the house and this season we were returning to the roots of how it started.
DD: Was there a denim suit in there?
Jesper Börjesson: Yes, a three-piece denim suit for every day and every night.
DD: You design the Cerruti womenswear collection, but what did you make of the menswear line?
Richard Nicoll: It represents the re-birth of Cerruti since it was focused on the DNA of the brand. I think Jesper did an amazing job pleasing the existing Cerruti customer but also modernising the brand!
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